Archive for the ‘networking’ Tag

When Marketing Goes Too Far

I had coffee yesterday with John Caslione discussing his new book that he wrote with Philip Kotler called Chaotics: The Business of Managing and Marketing in The Age of Turbulence. As we were discussing the “New Normality” (www.chaoticstrategies.com), I was explaining how we did social marketing and how word-of-mouth marketing isn’t new, but word-of-mouth marketing is relatively new to the web. He stopped me and told me that I needed a better description for the new marketing model. It got me thinking so I looked on the web to see how people are describing this:

  • Social Media Marketing
  • Social Marketing
  • Relationship Marketing
  • Influencer Marketing
  • Social Network Marketing
  • Evangelist Marketing

I woke up this morning with the “right” description. It isn’t Word-of-Mouth marketing over the web, it is “Net Word Marketing”. We help companies spread the “word” over the web and social media…

Thinking that I was on to something, I decided to try it out on my wife to see her reaction. “Honey, I decided that we do Net Word Marketing, what do you think?”

Well, as I caught her as she was helping one of our sons get ready for school; so I think that she didn’t hear me very well… “NERD Marketing, I already knew that…”

Needless to say, I am still working on the better description of what we do…