Archive for the ‘social market audit’ Tag

Every Conversation is Social

What does that mean? You ever wake up and remember a snippet of a dream? We work through problems in our sleep. If you don’t capture it, it is gone. Or at least for me. So, I wake up with this “Build it and they will come” message in my head…. “Every Conversation is Social”.

It is like my subconscious is trying to punch through to my conscious to get the message through. I am reminded of the 1960’s scifi movie where they shrunk the space ship and floated through someone’s body. If they didn’t get the host to do something, they would be trapped. What message what trying to get through?

Every Conversation is Social – Possible Meanings

Consulting – every conversation that I have had lately has been around how to socially enable the enterprise; customer lifecycles, lead generation, enterprise search and collaboration. I have been feeling guilty about not blogging more, but we have been so busy since the new year with speaking opportunities and client meetings… Maybe…

Social Market Audits – we have been doing a lot of social market audits; looking at the market for companies to assess how ready their market is for social marketing and how to leverage social media for lead generation, branding, and thought leadership. Maybe a reflection of our discussions about how to identify networks, influencers, and conversations in social media.

Partners – we had a conversation internally about how to better empower our business partners to have the social enablement conversation in their respective domains; business intelligence, CRM, call center, employee engagement.

Kids – could be just simply a random phrase. I have been joking with my 4 year old that he “gets older every day”. Maybe it is just a tru-ism…

Really Important Epiphany – maybe it is a garbled thought that I can’t remember anything other than the last thought of a great idea – Like the Lassie commercial on TV lately – “Lassie, go… blah,blah, blah… Farmer Brown… blah, blah, blah… help… blah, blah… COOKIE…” Maybe it is like…“Every…. Blah, blah… Conversation… blah, blah, blah… social.

Could be a title – possibly for a great book or seminar on “Social Marketing”.

Really Bad Epitaph? – I really hope this isn’t the highlight of my life, though.

•… Or just maybe I have social on the brain and it is a random thought

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